Arizona PR exec and QAnon follower films herself trashing rack of face masks in Target while ranting 'we don't want to do this anymore' and saying 'I'm a blonde, white woman wearing a f***ing $40,000 Rolex'

An Arizona woman has been dubbed a 'Karen' after she filmed herself destroying a rack of face masks inside a Target store claiming the pandemic is over and boasting that she had a $40,000 Rolex watch.

The video was uploaded on the Instagram account of Melissa Rein Lively, who runs a public relations company in Scottsdale, and was reposted on Twitter on Sunday. 

'Finally we meet the end of the road. I’ve been looking forward to this s*** all my f***ing life,' she said as she films a rack selling various face masks inside a Target store.

She then proceeds to aggressively rip the masks from the shelves and fling them onto the floor.

'This s***'s over, this s***'s over, this s****'s over. Woo! I don’t need this s***. We don’t want any of this anymore, this s***'s over,’ she’s heard saying as she spreads the masks across the ground.

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Melissa Rein Lively, the CEO of a PR company The Brand Consortium in Scottsdale, filmed herself trashing a face mask display at Target shouting 'We don’t want any of this anymore, this s***'s over'

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She filmed herself ripping face masks off their racks and throwing them onto the ground. The clip later emerged on Twitter on Sunday where it racked up over seven million views

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A view of the mess Lively made at the Target above 

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When two employees asked her to stop Lively replied: 'Why? You let everyone else do it. Why? I can’t do it cause I’m a blonde, white woman? Wearing a f***ing $40,000 Rolex? I don’t have the right to f*** s*** up?'

Two Target employees then approach her as she makes her mess and say,' Ma’am can you please stop'.

'Why? You let everyone else do it. Why? I can’t do it cause I’m a blonde, white woman? Wearing a f***ing $40,000 Rolex? I don’t have the right to f*** s*** up?' she fumes. 

The video has been viewed over seven million times on Twitter.

A second video, filmed on Instagram Live on the profile of The Brand Consortium, the marketing brand Lively is the CEO of, shows cops arrest her at her home following the Target incident.

In the clip Lively claims she’s a spokesperson for QAnon and the White House.

'I was hired to be the QAnon spokesperson,' she said in the clip adding police can 'call Donald Trump and ask him' claiming she can’t share any 'classified information'.

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A second video Lively shared on Instagram Live using her brand's account shows cops arrest her at her home. When confronted by police she claimed she was the spokesperson for QAnon and the White House

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When the cop tried to arrest Lively (left and right) she shouted: 'You’re doing it to me cause I’m Jewish. You’re doing this to me cause I’m Jewish. This is a Nazi game. This is Nazi bulls***'

QAnon is a far-right conspiracy theory that alleges there’s a supposed secret plot orchestrated by an alleged 'deep state' against Donald Trump and his supporters. The group emerged on the dark web three years ago and has gained a niche of followers within the Republican party and on social media.

On July 1 she shared on her Facebook page: 'I am honored and thrilled to officially announce I am the Global Press Secretary representing the organization worldwide.'

After claiming to be a spokesperson for the group the cop asked her to put her phone down and moved to arrest her. 

'You’re doing it to me cause I’m Jewish. You’re doing this to me cause I’m Jewish. This is a Nazi game. This is Nazi bulls***,' she says.

It’s unclear if Lively was arrested.

Lively has run her own PR group for 11 years. According to its website the Brand Consortium is 'Arizona’s #1 lifestyle and luxury public relations firm. We are a collective of public relations, buzz marketing, consulting and event design services specializing in hospitality, hotel & travel, real estate, retail, health & wellness and consumer brands.'

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On July 1 she shared on her Facebook page: 'I am honored and thrilled to officially announce I am the Global Press Secretary representing the organization worldwide'

Several incidents have gone viral on social media showing people refusing to wear masks in public even as the coronavirus pandemic has infected over 2.8million in the US and killed over 129,000. 

On June 30 video surfaced of a woman in a Costco in Oregon refusing to wear a mask when an employee asked her to, as per store policy. Instead of leaving the store as asked, she stubbornly sat on the floor shouting 'I am an American! I have constitutional rights!' 

Arizona is one of the hotspots were cases of COVID-19 are rising after the state opened up.

In Arizona, there are 3,536 new coronavirus cases and four deaths on Sunday. The state has over 98,000 cases of the virus and 1,809 people have died from the virus.

A major worry for the southwestern state is the lack of hospital space to take care of patients as over 80 percent of intensive care unit beds are in use.