Disney 'dramatically cuts back on Facebook and Instagram advertising' as companies boycott the social media platforms over allowing hate speech

Walt Disney has reportedly slashed its advertising spending on Facebook and its image service Instagram, as a growing list of companies have boycotted spending on ads with the social media platform because it allows hate speech.  
It's the latest setback for the social network headed by CEO and founder Mark Zuckerberg, as the platform faces a growing advertising boycott over its policies and actions on hate speech on its platforms. 
The Wall Street Journal, citing unnamed sources familiar with the matter, said the time frame for Disney´s pullback was not clear.
It's the latest setback for the social network headed by Facebook CEO and founder Mark Zuckerberg, as the platform faces a growing advertising boycott over its policies and actions on hate speech on its platforms
It's the latest setback for the social network headed by Facebook CEO and founder Mark Zuckerberg, as the platform faces a growing advertising boycott over its policies and actions on hate speech on its platforms
Disney was Facebook´s biggest US advertiser for the first six months of 2020, according to research firm Pathmatics. 
Disney joins hundreds of other companies that have paused spending on the service. The report did not say whether Disney is officially joining the ad boycott. 
Some companies, such as Starbucks, are pulling back social media advertising due to hate speech and other concerns but have not officially joined the 'Stop Hate for Profit' campaign.
Walt Disney has reportedly slashed its advertising budget on Facebook and its Instagram photo and video sharing service. Visitors to Disney's Epcot Center are pictured this week
Walt Disney has reportedly slashed its advertising budget on Facebook and its Instagram photo and video sharing service. Visitors to Disney's Epcot Center are pictured this week

A spokesperson for Disney did not immediately respond when Dailymail.com reached out.
A Facebook spokesperson declined to speak about a specific advertiser, citing company policy, but also released a statement. 
'We invest billions of dollars each year to keep our community safe and continuously work with outside experts to review and update our policies,' the statement said. 
'We know we have more work to do, and we’ll continue to work with civil rights groups, [the Global Alliance for Responsible Media, or GARM], and other experts to develop even more tools, technology and policies to continue this fight.' 
The economic fallout from the pandemic has also cut into companies' advertising budgets.
Facebook's Zuckerberg announces fight against racism and voter suppression
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A boycott of advertising on Facebook designed to get the social media platform to remove hate speech will next go global, said its organizers earlier this month.
The 'Stop Hate for Profit' campaign will now work on getting European companies to join the boycott and urge regulators to take a hard stand on Facebook. 
More than 160 companies already have agreed to not buy ads on the world's largest social media platform during the month of July, as called for by the campaign.
Starbucks, while not officially participants in the boycott, said it would suspend advertising on all social media. The national coffee chain said it was working with civil rights groups to 'stop the spread of hate speech.'
Coca-Cola and Unilever announced a similar pause on June 26, when Facebook saw its shares drop $56 billion in valuation in response to the negative publicity.
Starbucks, while not officially participants in the boycott, say they will suspend advertising on all social media. Starbucks says it working with civil rights groups to 'stop the spread of hate speech'
Starbucks, while not officially participants in the boycott, say they will suspend advertising on all social media. Starbucks says it working with civil rights groups to 'stop the spread of hate speech'
Coca-cola and Unilever announced they too would pause Facebook advertising on June 26, when the social media platform saw its shares drop $56 billion in valuation in response to the negative publicity
Coca-cola and Unilever announced they too would pause Facebook advertising on June 26, when the social media platform saw its shares drop $56 billion in valuation in response to the negative publicity
Free Press and Common Sense Media, along with US civil rights groups Color of Change and the Anti-Defamation League, launched the campaign following the police-related slaying of George Floyd on Memorial Day in Minneapolis.
Floyd, a 46-year-old black father of five, died after former police officer Derek Chauvin pressed his knee on the man's neck for almost nine minutes during an arrest.
Video footage of the incident taken by a bystander shows the police-related slaying, which triggered Black Lives Matter protests that have followed calling for an end to police brutality and systematic racism.
Disney 'dramatically cuts back on Facebook and Instagram advertising' as companies boycott the social media platforms over allowing hate speech Disney 'dramatically cuts back on Facebook and Instagram advertising' as companies boycott the social media platforms over allowing hate speech Reviewed by CUZZ BLUE on July 20, 2020 Rating: 5

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